Insuring Your Bitcoin With Becca Rubenfeld

In this episode of the Keep Hustling podcast, co-hosts Scott Howell and Bradley Flowers are joined by Becca Rubenfeld, co-founder and COO of AnchorWatch. Becca shares her journey from a corporate career at Starbucks to pioneering insurance solutions for Bitcoin and crypto assets. The discussion dives into the challenges of building insurance products for digital assets, working with Lloyd’s of London, and how Anchor Watch’s products protect individuals from risks like theft, loss, and even kidnapping. The team also explores parallels between Starbucks’ business model and fintech innovation, and practical lessons in branding, process, and culture for insurance agents. If you’re curious about the future of crypto insurance or want actionable business growth tips, this episode is for you.